So what are the 25 ways to get more Personal Training clients?
Well before I run through the list of the best ways to advertise and get more Personal Training clients, there are three things that you need to have thought about before you even think about doing any marketing.
The first is, who is your customer? – Who is it you are actually trying to attract to your Personal Training business and what do they want from you? Only when you know who you are talking to can you create adverts that will appeal to them.
The second is, what are you selling? - And I don’t mean Personal Training, is it a 12-week weight-loss programme , a block of early morning bootcamp sessions or a specialist exercise through pregnancy programme?
And finally what do you need to ‘say’? – What is going to encourage your customer to buy your product? This includes your marketing message, promotions, guarantees, calls to action and images.
If you are confident that you have the answers to these questions; you are ready to use one, some or all of the following 25 ways to get more Personal Training clients.
If however you aren’t sure that you know who your customer is, what you are trying to sell and what you need to say in order to sell it, then you should read our blog post on marketing before you rush in and start creating adverts.
Now before I start, please understand that this blog is a list of 25 ways to get more Personal Training clients. I’m not going to go into detail and tell you exactly how to put each advert together because that would take far too long.
If you do want someone to show you exactly how to do it all, that’s part of what we do at mefit so come and have a look…
So here we go; here are 25 ways to get more Personal Training clients.
Website - No 1 way to get more Personal Training clients
Every day people in your local area will be searching for help online, they’ll be typing ‘Personal Trainer in (your town)’ into the Google search engine and looking at the websites that Google suggests. So you need a website that appears on the first page of Google, it needs to be responsive (works on mobile devices) and must appeal to your clients.
Achieving this is easier said than done because you will be competing with other personal trainers who are trying to do the same thing. So you have two options: you can either build your website yourself or you can get someone to do it for you – if you need some advice you might want to read our blog on how to create a personal training website .
Business Directories - No 2 way to get more Personal Training clients
There are loads of online business directories including the major search engines like Google, Yahoo and Bing. Other directories are online and have printed lists; these include Yell, Thomson Local and Scoot. Finally there are lots of industry specific directories. The more business directories that know about you and your business the better, as they will actively promote your business. These listings can also help your website to appear higher up the search rankings (SEO).
Posters - No 3 way to get more Personal Training clients
Posters work – there’s no doubt about it! If you don’t believe me just look around you! But not all posters work, so it is worth spending some time and money making sure that you get it right for your personal training business. There are also some rules regarding where you can use them so make sure you check and get permission before you start putting them up.
Flyers - No 4 way to get more Personal Training clients
Somehow it has become fashionable to say that flyers are a thing of the past and no longer deliver results, but don’t be fooled – every time we run a flyer campaign, we get new clients. So create a great Personal Training flyer and decide whether you are going to deliver, or hand them out yourself, or pay someone to do it for you. Flyers should definitely be part of your marketing arsenal.
Brand Your Car - No 5 way to get more Personal Training clients
Turn your car into a mobile advert for your Personal Training business. You can either use magnetic signs or vinyl stickers, it’s up to you. There are however three things you need to bear in mind before you brand your car:
1- Is your car good enough to represent your business (it doesn’t have to be a Porsche but it shouldn’t be a rust bucket!)?
2- Is the way you drive and park going to be a good advert for your business?
3- And finally check with your insurers if you’re thinking about making significant changes to the look of your car as it might invalidate your insurance if you don’t notify them.
Business Referrals- No 6 way to get more Personal Training clients
Your customers will buy goods and services from other businesses in your local area, so why not introduce yourself to these businesses? Physiotherapists, beauticians, hairdressers, Nutritionists, Café owners… explain what you do and how you do it and suggest that you promote each others services. If you refer your customers to them and they do the same for you everyone wins.
Local Press - No 7 way to get more Personal Training clients
Get your Personal Training business into your local paper, contact the newsroom and find out what sort of stories they like to run. Client success stories, charity events and health advice are usually well received and published. It’s a great way to raise your profile without having to pay for advertising – although they will probably try to encourage you to run an advert at the same time.
Events & Shows - No 8 way to get more Personal Training clients
Wedding fares, Summer fetes, local authority health events and corporate shows are all places where you can raise the profile of your personal training business. They can often be hard work and you don’t always generate immediate sales, but they do give you an opportunity to get yourself known locally. If you have to pay to attend, make sure that you get some sort of guarantee as to how many people are going to attend and check that they fit your client profile.
Pull-Up Banners - No 9 way to get more Personal Training clients
It can be hard to make a big impression as a Personal Training if you’re all on your own. You might be handing out flyers, attending an event, presenting to a local group - a pull-up banner can help you to stand out, get noticed and to get your message across. You might even find somewhere to leave it standing as a semi-permanent advert.
Sail-flags - No 10 way to get more Personal Training clients
If you do any Personal Training, classes or bootcamps outside in local parks, or you attend any outdoor events, you should definitely have a couple of sail-flags (the big bendy flags you often see at events or on garage forecourts). They are a great way to let passers by know who you are and how to get in contact with you.
Lead-boxes - No 11 way to get more Personal Training clients
If you don’t already know, lead-boxes are small plastic, or cardboard boxes that have a place to display a poster and a holder for a pile of registration cards (a bit like business cards). When a potential customer sees the advert (the poster), and is interested, they write their details on a card and post it into the box for you to collect. Lead-boxes have been used very successfully by Personal Training all over America.
Raffles & Prizes - No 12 way to get more Personal Training clients
Donating prizes to local events can be a very effective and an easy way to raise the profile of your business and attract new clients. Christmas is the obvious time with shows, concerts and dinners but there are usually lots of other opportunities throughout the year including summer balls, school fetes and charity dinners – all you need to do is to get some vouchers of letters printed and donate them to the event organisers.
Networking Groups - No 13 way to get more Personal Training clients
There are loads of different networking groups and events that you could attend. They vary from regular monthly breakfast meetings to one-off events and they can be a great way to introduce yourself to other business owners in your local area. The idea is that you try to promote the other businesses within the group and they try to promote yours. Most networking groups only allow one person from each trade or industry so you shouldn’t be competing with other personal trainers.
So that’s just over half of the 25 ways to get Personal Training clients!
As I mentioned before, this is just a list, I haven’t got the time to go into detail here. If you want to find out exactly how to do everything on the list come and find out want we do at mefit.
Public Speaking - No 14 way to get more Personal Training clients
If you are passionate about what you do and have something interesting to say why not share it? Health groups, sports clubs, charity groups and businesses are often looking for people to come in and talk to their members. It can be a bit daunting, particularly the first couple of times, but it is a great way to put yourself directly in front of potential clients.
Family & Friends - No 15 way to get more Personal Training clients
Don’t overlook your nearest and dearest, make sure that they all know exactly what you do and how they can help you to promote your business. Some of them might even want to buy from you as well.
Local Charities - No 16 way to get more Personal Training clients
Charities are always looking for help, they might need someone to get involved with a sporting event – like taking the warm-up for a ‘Santa Run’ or a local 5k; or they might know someone who is taking on a significant fundraising challenge that you might be able to help. The best thing to do is to contact your local charities, offer your support and see where it goes from there.
Branded Clothing - No 17 way to get more Personal Training clients
You should be a walking advert for your Personal Training business, so brand your clothing and most importantly wear it. Don’t just limit yourself to T-Shirts as they will be covered up some of the time, brand your tracksuits, training tops, shorts, waterproofs – the whole lot!
Client Referrals - No 18 way to get more Personal Training clients
Make sure that your existing clients know that you are expanding and looking to take on more clients, then make it easy for them to recommend you. Get some referral cards printed and ask them to hand a few out to any friends and family that they think might be interested – you could even ask them to bring a friend to a session.
Social Media - No 19 way to get more Personal Training clients
If your clients are on social media, then you should be to! It’s important to have a strategy so you don’t waste hours posting the wrong stuff on the wrong platforms, but social media is an easy way to remind potential clients that you exist and are ready to help them.
Facebook ads - No 20 way to get more Personal Training clients
If your clients are on Facebook then paying for some Facebook advertising is a very effective way of getting your message in front of them and it doesn’t cost as much as you might think much.
Corporate Health - No 21 way to get more Personal Training clients
Increasingly businesses are looking for ways to help and support the welfare of their employees. They often have relationships with local gyms and clubs who offer discounted memberships, but what about the employees who don’t want to go to the gym? So find a contact in the business and offer to go in and run lunchtime sessions, postural assessments or a drop-in clinic – anything that will enable you to introduce yourself to potential clients.
Business Challenge - No 22 way to get more Personal Training clients
Why not run your own event? Invite local businesses to enter a team into your ‘Local Business Challenge’, set some simple rules and raise some money for charity at the same time. Once you have your first team signed up, you can use them to challenge other local businesses to enter.
Pay Per Click (PPC)- No 23 way to get more Personal Training clients
If you have built a website and are waiting for it to start to work its way up the search engine ranking to be on the first page of Google – why not jump ahead and run a Google Adwords campaign? Be careful as it can be expensive if you don’t know what you are doing, but providing you get the right advice, Pay Per Click can be very effective way to drive traffic to your website.
Contact Past Clients - No 24 way to get more Personal Training clients
Sometimes we get so preoccupied looking for new customers that we forget about customers who have already bought from us in the past. Some of your previous clients may have stopped training with you, but are now ready to pick it up again and start a new challenge – so providing you did a good job first time around, contact all your previous clients and invite them back.
Talk, Talk, Talk - No 25 way to get more Personal Training clients
The final way to attract new clients to your Personal Training business is to talk about it. Make sure that everyone knows who you are and what you do, and the easiest way to do that is by talking to people. Every time you meet someone for the first time, ask them what they do, they will almost definitely respond by asking what you do, and that is your opportunity to tell them and raise your profile a little bit more.
So there you have it – a list of 25 ways to get Personal Training clients.
As I have said several times, this list only tells you what to do rather than how to do it – if you want to know exactly how to run each of these adverts come and see what we do at mefit.
If you’re a Personal Trainer and you have any questions or comments, please get in touch as we would love to hear from you.
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